Everyone’s talking about Boeing’s faulty planes, strikes, and $19 Billion cash-raising, but no one’s talking about the core issue that caused it all… and what YOU should do next.
I’m Kiana Danial, former engineer, best selling author of the WSJ and USA Today best selling book Million Dollar Family Secrets and current 8-figure investor here to help you beat the Wall Street bros at their own game.
And Boeing’s hot mess is a classic example of what happens when a tech company stops being run by engineers and starts being run by finance people.
When a tech company appoints a CEO with no engineering background, they focus ONLY on quarterly profits. They take money away from R&D and run the company down, taking it away from what it was initially created to do.
Boeing’s former CEO, David Calhoun, was a member of Blackstone’s management committee and head of Private Equity Portfolio Operations. Not necessarily someone who passionately cares about the safety of airplane engines.
This August, Boeing finally decided to appoint a CEO with knowledge of the field the company is actually in.
Kelly Ortberg is an engineer, and throughout his career, he’s been focused on product lines… not shareholders.
What does this mean for you?
Before investing, you need to conduct all 5 points of the Invest Diva Diamond Analysis.
1. Intentional: This initial phase involves starting with the end in mind and setting clear, personalised investment goals that align with individual risk tolerance and financial aspirations. It focuses on choosing familiar and trustworthy assets to build investment confidence and deciding on a timeframe to achieve your goal.
2. Capital: Here, investors assess their financial situation to determine how much they can invest, the risk they’re comfortable with (known as risk tolerance), and how this fits into their broader financial plan, considering investment frequency, timeline, and risk management.
3. Fundamental: As the cornerstone of the process, this step evaluates a company’s financial health and industry position using metrics like earnings, revenue growth, and debt levels to assess potential long-term growth. Based on the future-looking fundamentals I just shared, decide if Boeing fits your goal’s timeframe
4. Technical: This involves analysing trading trends, chart patterns, and price movements to strategically price the market. Tools like Fibonacci, Ichimoku, and RSI aid in anticipating market behaviour based on historical data. Look at Boeing’s stock price history on the chart below: here are the BARGAIN PRICES the stock could drop to before Boeing fixes its problems.
5. Sentiment: This assesses the market’s mood, which can predict short-term movements. By gauging investor sentiment, one can identify if the market is overly optimistic or pessimistic about specific assets. Analyse the market sentiment: If most Wall Street bros are selling, as a value investor, this indicates that I could and possibly should start looking into bargain prices to buy.

The Significance Of The Invest Diva Diamond Analysis (IDDA)
The Invest Diva Diamond Analysis (IDDA) is a comprehensive 5-step framework designed to support informed investment decisions by combining Intentional, Capital, Fundamental, Technical, and Sentiment analyses.
This approach ensures a thorough evaluation, making it adaptable for both new and experienced investors and enhancing their ability to manage market complexities.
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Disclosure: I am not a financial advisor and this is not financial advice. This information is for educational purposes only. This post ‘Boeing In Crisis? Is It A Good Time To Buy Boeing Stock’ may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you. Please see terms of service page for more information.

#1 Best Selling Author. Helping you accelerate your retirement with Triple Compounding™ Former engineer on a mission to help 1 million households take control of their finances. Founder & CEO of Invest Diva.





